World Capital Market assists public and private companies with corporate strategy aimed at maximizing equity value. Unlike intermediaries and other corporate service providers, World Capital Market's profits are based not on cash fees but rather the appreciation of the company's equity value.

Initial areas of focus include company and management assessments, competitor reviews, corporate positioning, milestone selection, listing feasibility, and valuation analysis. Mid-term efforts often include assistance with strategic planning, mergers and acquisitions, successive rounds of financing, joint ventures, and all phases of IPO preparation and underwriter recruitment. For public companies, World Capital Market provides advice on corporate and Wall Street strategy.

World Capital Market focuses on high growth businesses that have the potential to double or triple in value. World Capital Market's typical merchant banking engagement has a 2-5 year term. For profitable fast-growth businesses that are 12-24 months from being publicly listed, World Capital Market may invest in the company - primarily to fund IPO preparations including legal, accounting, and packaging expenses.